Peter H. Thomas is the co-founder of Century 21 Canada and the Chairman Emeritus of the Entrepreneurs' Organization (EO), a globally respected organization. At 85, Peter sought to leverage his vast experience and wisdom to engage with a digital audience, using social media as a platform to share his knowledge on entrepreneurship and business. His goal was to ensure his legacy would continue to inspire future generations.

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When I first met Peter, I was struck by his energy and wisdom. I immediately knew that his story deserved to be shared with the world. I felt incredibly honored that Peter trusted me to guide him through this process. He was ready to sprint toward his goal, not walk a marathon—he wanted to reach as many people as possible in the shortest time!

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We started by strategizing his content pillars, and together, we committed to posting three times a day, six days a week. The results were astounding: within just seven months, Peter's social media following grew to 226,000!