Welcome to 424Media!

Hi, I'm Yessy Taveras, CEO of 424Media!​

If you're wondering why 424, it's not my birthday! The name "424" holds a special place in my heart because it's the street I grew up in Carolina, Puerto Rico.  ​

​

That street shaped who I am today, so paying homage to my hometown felt right as I started a new chapter in my journey.  

​

​My love for social media began in 2009, inspired by Kim Kardashian's game-changing approach to launching her fragrance, Kim Kardashian, by Kim Kardashian. She built a business empire by actively listening to her audience and connecting with fans through each tweet and post, reaching thousands in an instant.

​Watching her success firsthand, I realized the true power of social media—to connect, listen, and transform. Kim's early followers became loyal customers, and soon, companies noticed how one tweet from her could skyrocket sales. She turned each post into a valuable asset, earning millions simply by sharing her opinion or promoting a product.

​Building my confidence took time, but I committed to honing my skills when I fully embraced social media as my calling. I graduated from Penn State with a degree in Business Administration and went on to earn a digital marketing certification at Columbia University. I learned the art and strategy behind helping brands thrive and grow through social media there.

​

In January 2024, I launched 424Media and increased my first client's followers from 200 to 226,000 in just seven months—a 1,000% growth that proved our potential.

Today, 424Media helps brands like yours elevate their digital presence, whether you're an influencer, business, or motivational speaker. We're here to grow your authority, connect with targeted followers, and guide you on the right path for your brand.

Are you ready?